Background

Dependence on numbers often undermines the complexities of real-life situations. Thus, interventions to solve problems remain inadequate and inappropriate.

Several concerns are generally expressed by the beginners in research profession in relation to choosing an appropriate research design, methods, data collection instruments and meaningful interpretations of findings. Because of inadequate understanding of the philosophical basis of qualitative research methods, criticisms regarding sampling bias, generalizations and validity of data often deject researchers’ motivations in pursuing qualitative studies. This also creates disciplinary prejudice and persuades unnecessary debates to demonstrate methodological superiority over the other.

This course will primarily construct an overview of qualitative research as an independent scientific method of investigation and will provide insights of qualitative research methods.

In this subject students develop core knowledge and skills for designing qualitative research in public health, including collecting, analysing, interpreting and presenting qualitative data. Topics include exploration of the nature of qualitative inquiry; broad theoretical approaches in qualitative research, research methods (ethnography, observation, case studies, focus groups, interviews, participatory action research); research design issues (sampling, ethical considerations, quality and rigor); and ethical issues in public health qualitative research.

Expected Learning Outcome

Upon completion of this course, participants are expected to obtain a basic understanding of qualitative research methods by realizing its importance and relevance to the field of research. It is anticipated that participants would learn to prepare a research concept note by using qualitative research methods.

  • Understand epistemologies as they relate to qualitative research and when to use qualitative methodology
  • Critically evaluate different theoretical and methodological approaches to qualitative research
  • Apply qualitative research methods through undertaking data collection through, e.g. focus group, interviews, observational methods
  • Appreciate cultural and ethical considerations for qualitative research in Public Health
  • Understand sampling techniques, bias and rigour as they apply to qualitative research
  • Apply coding and analysis techniques to qualitative data

Delivery Mode

E-Learning | Face to face on site | Mixed / Blended | Full-time / Part-time

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OVERVIEW

Exploring the depth and complexity of social
issues with qualitative research

Qualitative research is a form of exploratory research that focuses on observing and understanding people’s behavior, motivations, and experiences in depth. It involves collecting data through open-ended and unstructured techniques such as interviews, focus groups, and observations. Researchers analyze this qualitative data by identifying patterns, themes, and relationships to gain insights into complex social phenomena. Through qualitative research, researchers aim to uncover rich and detailed information that goes beyond numerical measurements, providing a deeper understanding of the human experience.

Driven by a Mission

At Centre for Qualitative Research, we offer a range of qualitative research services to help our clients gain a deep and nuanced understanding of social issues and phenomena. Our team of experienced researchers is skilled in a variety of qualitative research methods, including interviews, focus groups, observations, and document analysis.

Our qualitative research services can be customized to meet the specific needs and objectives of our clients. This may include designing and conducting in-depth interviews with key stakeholders, organizing and facilitating focus groups to gather insights on specific topics or issues, observing and recording the actions and behaviors of individuals or groups in natural settings, or conducting document analysis to understand the context and implications of written or visual materials.

Our team is committed to ensuring the highest standards of research ethics and rigor, and we take care to ensure that all data collected is handled with the utmost confidentiality and respect. We provide detailed and transparent reporting of our findings, and can help our clients to translate our insights into actionable recommendations.

Overall, our qualitative research services offer a valuable tool for gaining a rich and nuanced understanding of social issues and for informing policy decisions, product development, and other critical decisions.

EXPERIENCE

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Our Suite of Services

Our Qualitative Research Methods

Interviews

Interviews involve structured or semi-structured conversations between the researcher and participants. Interviews can be conducted one-on-one or in a group setting and can be recorded or transcribed for analysis.

Focus groups

Focus groups involve a small group of people discussing a particular topic or issue under the guidance of a moderator. Focus groups can provide rich insights into group dynamics and collective perspectives.

Observations

Observations involve watching and recording the actions and behaviours of individuals or groups in a natural setting. Observations can be participatory (researcher involved) or non-participatory (researcher observer only).

Document analysis

Document analysis involves the interpretation and analysis of written or visual documents, such as news articles, social media posts, or policy documents. Document analysis can provide valuable insights into the context and implications of written materials.

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